Catalyst

The Nexus of Transformation


 
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Scope


Mural Design & Branding
Illustration Icon Branding Icon
 
 

CATALYST: The impact electrification has had on our daily lives beginning with the US Rural Electrification Act and moving into the future. Each "age" displays a snapshot of how our lives have changed and premiere technologies.

The Associated Electric Cooperative mural project was an incredible opportunity to breathe life into six(!) meeting rooms on a newly remodeled floor of their HQ. Throughout the process we had the pleasure of working very closely with the core AECI team. Their vision was for each individual mural to follow a theme that would inspire employees by interweaving historic figures and objects with pop culture elements and even references to AECI itself.

Special care was taken to include a diverse and inclusive cast of inspiration, motivating the viewer to potentially learn about events that they may not have known previously. The result is a visually dense composition meant to unfold over time as details are discovered and explored.

Each mural is dedicated to a specific thematic and pulls together various historical and fictional figures, artifacts, and information to tell a visual story (with plenty of easter eggs hidden throughout).

 

Did You Find


1) Willie Wiredhand 2) Reddy Kilowatt 3) Signing of the Rural Electrification Act 4) Creation/Impact on AECI over time 5) The REA was famously signed by President Franklin Roosevelt as part his New Deal 6) Pre-REA Transportation 7) Pre-REA Water Supply 8) Pre-REA Music 9) Pre-REA Washing Method 10) Roosevelt's famous 1932 address at Madison Square Garden 11) The Coal-Oil Lamp 12) Pre-REA Cooking and Heating 13) Pre-REA Communication 14) Pre-REA Lavatory 15) Adams Electric Cooperative Marker 16) Proliferation of the Internal Combustion Engine 17) Household Telephone 18) Internal Plumbing 19) Philo Farnsworth 20) The Automatic Dishwasher 21) The Electric Oven 22) The Washing Machine 23) The Electric Radio 24) Electric Lighting 25) Electric Vehicles 26) Smart Appliances 27) Mobile Technology 28) Video Games and Home Media 29) Robotic Appliances 30) The Personal Computer 31) DMC Cybertruck powered by Mr Fusion 32) Teleportation 33) Portal Gun 34) Hoverboard 35) Holodeck 36) Hologram Communication 37) The Family Farm 38) Pet Tribble 39) Food Synthesizer 40) Autonomous E-Tractor 41) Hyperloop