Forge

The Nexus of Creation


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Scope


Mural Design & Branding
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FORGE: Celebrating the inner fire that drives each of us and illustrates the process of idea becoming action through an inner-head view of various interconnected "stations" working together.

The Associated Electric Cooperative mural project was an incredible opportunity to breathe life into six(!) meeting rooms on a newly remodeled floor of their HQ. Throughout the process we had the pleasure of working very closely with the core AECI team. Their vision was for each individual mural to follow a theme that would inspire employees by interweaving historic figures and objects with pop culture elements and even references to AECI itself.

Special care was taken to include a diverse and inclusive cast of inspiration, motivating the viewer to potentially learn about events that they may not have known previously. The result is a visually dense composition meant to unfold over time as details are discovered and explored.

Each mural is dedicated to a specific thematic and pulls together various historical and fictional figures, artifacts, and information to tell a visual story (with plenty of easter eggs hidden throughout).

 

Did You Find


1) Technology Station 2) Programming Language Selection 3) Database Selection 4) Device Selection 5) Hosting Selection 6) Table Selection 7) Ghost from PacMan 8) Knowledge Station 9) Grace Hopper 10) Babel Fish 11) Skill Station 12) Gardner's 4 Strengths 13) Design Station 14) Input and Experience 15) Rejected Ideas 16) Clippy 17) Imagination Station 18) Collaboration Station 19) Stakeholders 20) Idea Execution