Reactor

The Nexus of Energy

Scope

Mural Design & Branding

REACTOR: Did you know that although a lot of attention is paid to the incredible work both Edison and Tesla contributed through their "Current War", Edith Clarke was the person who brought everything together and laid the foundation for the Electrical Grid in the United States. This interwoven system of generation and transmission remains the primary delivery method for electricity to houses throughout the United States which is celebrated at the bottom of the mural itself.

The Associated Electric Cooperative mural project was an incredible opportunity to breathe life into six(!) meeting rooms on a newly remodeled floor of their HQ. Throughout the process we had the pleasure of working very closely with the core AECI team. Their vision was for each individual mural to follow a theme that would inspire employees by interweaving historic figures and objects with pop culture elements and even references to AECI itself.

Special care was taken to include a diverse and inclusive cast of inspiration, motivating the viewer to potentially learn about events that they may not have known previously. The result is a visually dense composition meant to unfold over time as details are discovered and explored.

Each mural is dedicated to a specific thematic and pulls together various historical and fictional figures, artifacts, and information to tell a visual story (with plenty of easter eggs hidden throughout).

Did You Find

1) Thomas Edison 2) DC Current Symbol 3) General Electric Logo 4) The Incandescent Bulb 5) Lewis Latimer 6) Edith Clarke 7) Electrical Equations 8) Wind Power 9) Fossil Power 10) Solar Power 11) Hydro Power 12) Arc Reactor 13) Tesla Coil 14) DC Current Symbol 15) Nicola Tesla 16) Westinghouse Logo 17) Fossil Generation Plant 18) Combined Cycle Generation Plant 19) Wind Farm Generation 20) Hydro Generation 21) Tokamak Fusion Reactor 22) Solar Generation 23) The Power Grid 24) Represented Territory

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