Brew City Craft Your Legacy Campaign

One of the most recognizable brands in bars and taverns nationwide is Brew City, the premiere supplier of beer-battered fries and appetizers. Unfortunately this beloved brand had gone dark with foodservice operators for a number of years, leading to a number of lackluster copycats stealing market share. To help Brew City get its groove back, I lead the rebranding and campaign execution inviting foodservice operators to Craft Their Legacy with Brew City. The work looked and sounded differently than anything else in the marketplace at the time and the results speak for themselves.