Anchor Brand Relaunch
Created while at The Alchemedia Project
Anchor, a beloved appetizer brand and the inventor of the original jalapeño popper, had been relatively quiet in the marketplace for several years. We helped change all that by developing a visually provocative brand relaunch to pay off the brand's essence of being "Always Original", capturing the brand's history of bold flavored products. What resulted was a campaign launch video that literally turned the tables on expectations, colorfully heroic food photography that put things in a new perspective and the invention of something called a "flavor cue" which would visually provide the essence of what a product tastes like.
Scope
Photo and Video Concept and Direction
Advertising Campaign
The Results
20% Conversion Rate
Re-established Anchor as the go-to appetizer brand for new products, out-of-the-box ideas and innovative menu support.
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