True Beer Food Campaign
Created while at The Alchemedia Project
One of the most recognizable brands in bars and taverns nationwide is Brew City, the premiere supplier of beer-battered fries and appetizers. Following the highly successful Craft Your Legacy repositioning and companion campaign, the brand needed to remain active in the marketplace as its competitors again tried to parody. Thus was born True Beer Food, a rally cry campaign for the brand that further distinguished it as the go-to accompaniment to make great beer taste even better.
The brand hit the ground running with an energetic new video set in New Orleans, a fresh Brew City logo, a print/digital campaign that carried its messaging on etched beer glasses paired with perfect food, even an augmented reality app that launched directly from a drink coaster.
The brand hit the ground running with an energetic new video set in New Orleans, a fresh Brew City logo, a print/digital campaign that carried its messaging on etched beer glasses paired with perfect food, even an augmented reality app that launched directly from a drink coaster.
Scope
Photo & Video Direction
Re-Branding
Campaign & Collateral Design
UI/UX for Augmented Reality App
Recognition for AR App
Addys (American Advertising Federation Awards)
Featured
